Seroflo
Year 2000 witnessed the birth of this legend
Year 2003 got it the critical acclaim across the world as the final word in asthma and COPD management.
Since then many years have passed……
But Seroflo continues to be the undisputed leader
And the industry knows the achievements of Seroflo
But the undisputed leadership of Seroflo is being challenged……
Though a lot of good work has been done, a lot still needs to be done to secure Seroflo’s future for the decades to come. As the combination market is booming and many players have managed to grab some market share.
Seroflo - Mission 100 crores
Still there is much more that SEROFLO can achieve because achievement has no limits. Today with newer combinations entering the market and similar brands trying to follow it’s footsteps, time has come to gear ourselves up to refresh the achievements of SEROFLO
Leadership of SEROFLO
What can be done to maintain the Leadership of SEROFLO in the parade of newer brands in inhalation market ?
Your team can be the next one......
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8 comments:
TO MAINTAIN THE LEADERSHIP OF SEROFLO, WE HAVE TO CONTENUE THE AGGRESIVENESS ON SEROFLO PROMOTION, AND WE HAVE TO LOOK AFTER THAT OUR MSL's EVERY DOCTO
R SHOULD WRITE OUR SEROFLO. IF EACH AND EVERY DOCTOR PRESCRIBE SEROFLO NOBODY CAN BEAT SEROFLO. AND WE HAVE TO PROMOTE SEROFLO OUT OF MSL, BECAUSE SOME OTHER SPECIALITIES DOCTORS HAVE SOME SCOPE TO WRITE SEROFLO (EG: NEFRO, GYENE ETC). -- JOYDEEP
IN MY POINT OF VIEW IT IS VERY IMPORTANT TO PLACE THE BRAND SEROFLO IN THE RIGHT PLACE I.E. IN THE MAINTENANCE THERAPY OF ASTHMA OR COPD AND THAT TOO IN AN AGGRESSIVE AND CONFIDENT WAY AND THEN ONLY WE CAN MAINTAIN THE LEADERSHIP. ANOTHER THING IS THAT WQE HAVE TO EXTEND THE BASE OF CUSTOMERS AND WE HAVE TO TARGET SOME COMPETITOR DOCTORS EACH MONTH TO CONVERT THEM TO SEROFLO AND INCREASE THE BUSINESS OF SEROFLO
IN MY OPINION TO MAINTAIN THE LEADERSHIP OF SEROFLO WE HAVE TO MAKE OUR CAKE BIGGER THAT IS TO INCREASE THE NUMBER OF POTENTIAL DOCTORS AS WELL AS WE HAVE TO HIGHLIGHT OUR QUALITY IN FRONT OF THE DOCTOR TO STATE STRICTLY THAT EVERY SFC COMBINATION IS NOT OUR SEROFLO. WITH THIS WE SHOULD ALSO TARGET ANNOYED DOCTORS TOO.
For the maintaining the leadership in SEROFLO i think esiflo should be breaked at every chest counter because they contributing more to the competitor sale...also development of new dr,is he key for seroflo maintanace and growth.i have been doing this and having ytd of 14% of seroflo....
In my opinion for seroflo ofcourse agressive promotion is needed as well as target the competitors especially Lupin as they only focussing top chests.If we can we done our half way...
FOR MAINTAINING THE LEADERSHIP IN SEROFLO WE HAVE TO DO FREEQUENT CAMPAIGNS FOR SEROFLO AS A BRAND REMINDER AND AS BRANT LEADER. WE HAVE TO TARGET THE COMPITITOR LIKE ESIFLO, COMPITIDE AND FORAIR ALSOWE WE HAVE TO HIGHLIGHT OUR QUALITY IN FRONT OF THE DOCTOR.WE HAVE TO WORK ON EVERRY MSL SO THAT WE CAN INCREASE THE SALE OF SEROFLO
RATHEESH.M.P
COCHIN
To maintain the leadership of seroflo in the inhalation market we have to expand our market and also we have to convert the doctors who are prescribing competitor products and also who are prescribing other formeterol brands by doing campaigns
It is very important for team 1 to maintain the leadership of seroflo,because it is our bread and butter which is contributing more than 70% in our sale.For this we need to expand our seroflo market,because competitors are taking our share.And also we need to break the competition by converting the doctors by conducting special seroflo activities.
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