Seroflo
Year 2000 witnessed the birth of this legend
Year 2003 got it the critical acclaim across the world as the final word in asthma and COPD management.
Since then many years have passed……
But Seroflo continues to be the undisputed leader
And the industry knows the achievements of Seroflo
But the undisputed leadership of Seroflo is being challenged……
Though a lot of good work has been done, a lot still needs to be done to secure Seroflo’s future for the decades to come. As the combination market is booming and many players have managed to grab some market share.
Seroflo - Mission 100 crores
Still there is much more that SEROFLO can achieve because achievement has no limits. Today with newer combinations entering the market and similar brands trying to follow it’s footsteps, time has come to gear ourselves up to refresh the achievements of SEROFLO
Impact of START Refresher in your daily work?
Your team can be the next one......
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15 comments:
After attending the START programme i am very energetic in promotion and discussion about Seroflo.After START i got tool to convert and retain my doctors on Seroflo.I converted 7 doctors from Budamate to Seroflo.I discussed Concept and Excel study with Dr Hira and Made 600 units of Seroflo internally available in LNJP hospital for the first time.START programme has really acted like a fuel and helped me to increase the quality discussion on Seroflo.
Manish Kaushik
Delhi
After start programme in cochin region we have started 4 campaigns for seroflo (only one campaign with local matriel, better than the best campaign with concept and excel study, feel the diffrence campaign compairing our rotacap with others, smile campaign with local matriel)we have formed seroflo club in trichur,cochin and kottayam.
RATHEESH (BM)
COCHIN
after the completion of start programme we have got a different enthusiasm and confidence and we are aggresively promoting seroflo to budamate prescribers and it is working out and we have increased the sales of seroflo range and there is no other brand can keep the asthma control.
muzafa basha
cuddapah
START for me is not only Seroflo Training and Refresher Programme but it is a new start to promote Seroflo in-clinic. I got more things to discuss on Seroflo in-clinic with more confidence, enthusiasm and with lot more data.
Shirish A Koshti
Bhopal (MP)
After start programe in kerala we segregated our msl for strength wise promotion.also we done institution analyisis for the availability of different sterength.this msl segregation really help to increase especially seroflo 100 and seroflo 500 r/cs.
in kerala we staaarted seroflo club for the exclusive rxs of seroflo and this created a good impact to retain our customers.
Seroflo 100:- We have analaysed our total msl of seroflo and found that the support from last 30 doctors to seroflo is very less,and the reason is that because of price they are not frequently rx ,and because of less rx our visit and material utilisatioon was also poor.now we are high lighting the seroflo 100 price with local material.(per day cost of therapy) this really worked and now evry msl 5- 6 doctors increased their support to seroflo.
Also for retention of seroflo 100 rx we are doing local campaigs,sms campaign, etc.apart from that every month indudal target is giving for converting esiflo 100,forair 100 etc.Details of activities given below
Seroflo 100 club:_ for gps and paediatricians who are using monotherapy like budecort,levolin etc.. we have started seroflo 100 club and enrolling these doctors in this club.This idea we have discussed with hod of paed department-Dr.jayaprakash and doctor commented that it’s a good idea to convert doctors in to combination therapy.In this club we are conducting small group meeting highlighiting the importance of inflammation and combination therapy in asthma.
Seroflo 250:_ doctors who are exclusively rx seroflo 100 r/cs we are discussing about step up therapy ,and per msl we have selected 10 doctor to ceonvert to 250 .
Seroflo 500: Presently only 10-15 doctors are rx seroflo 500 in each msl and in cochin region already we prepared 80 doctors msl for copd division.we already started discussion on torch study,price comparison between seroflo 250&500,recommendation in moderate to severe asthma. And high strength for severe asthma.
Inclinical discussion on seroflo and material utilization
Now all the peoples are using excel and concept study and doctors who are interested we aare giving the abstract of these studies.also now in cochin team started preparing local materials to promote seroflo.recently we have prepared a material comparing the capsule quality of gr ,lupin and our cap.
SUDHEER.A-COCHIN
AFTER START PROGRAMME WE DID MSL ANALYSIS AND CATEGORIZED A,B AND C CLASSES ACCORDING TO THEIR SEROFLO PRESCRIPTIONAL SUPPORT.THEN WE STARTED SEROFLO CLUB FOR SEROFLO PRESCRIBERS.THIS CLUB HELPED TO RETAINE OUR SEROFLO PRESCRIBERS AND GOT NEW SEROFLO PRESCRIBERS.DID ONLY ONE CAMPAIGN IN SELECTED DRS . FOR COMPETITORS PRESCRIBER (FORM+BUD) WE HAD DONE BEETER THAN BEST CAMPAIGN. SANGEETHA,KOTTAYAM
i was already disussing seroflo to my doctors also discussing torch study ,after START i did my msl ctegarisatio.
seroflo 500-those drs who r already using seroflo ,i discussd copd and seroflo 500 in copd.
seroflo 250-those drs who are using budamate ,i discussd excel study,concept study,also those who are using seroflo 100 i update them on seroflo 250.
seroflo 100-thosewho are stil using plane SABA or SABA=SA STEROID I DISCUUSD SEOFLO 100 .
THIS HAS INITIATE THE SEROFLO 500 SELL AND INCREASE THE SEROFLO 250 SELL IN MY TERRITORY
deepak sharma alwar rajasthan
After START Programme i Came to Know that Seroflo we have Indian Data that makes me to Discuss ery Effectively with Drs now i Have conveted 13 Dr From Salbutamol & Beclametasone to Seoflo 100 Prescription well my next step to Convert Them From Seroflo 100R/C To Seroflo 500 R/c
After START programme my team is very enthusiastic and their whole discussion on Seroflo has been Changed.We have started doing exclusive calls on Seroflo which aws previously missing somewhere.We have made Seroflo MSL and projected the disfferent strengths of Seroflo accordingly.The Impact of the same is also reflected in the sales of seroflo Group.
Priyanka (BM)
Team Delhi
After the start progrmme we got the clear cut message about the importance of keeping strengthwise msl. we done it and started to focuss the drs as per the strenghwise potentiality.All my team memebrs are using the excel and concept study with proper detailing in drs cabin.They prepared material for seroflo highlighting seroflousing the tagline"Our pride and the competitors envy"Doing the feel differance campaignwith the reveived material. For Chemist we provided some gifts(pens and pads) for giving reliable informations about the rx of each drs. Formed a seroflo patients feed back by visits the hose along with C&E.For last 30drs we are started doing a campaign. Visiting them with all the patient inputs and breathing tubes Farzana posters and convincing them with the laptop presentaton. As a result of this our seroflo 100 sales is improved
the sales of average 1000 units
Santhosh.b
Tvm
The START programme helped me a lot in promoting seroflo .Now we are discussing a lot on seroflo who are prescribing formeterol+ budesonide brands and we are able to convert them .
BEFORE START PROGRAMME WE ARE JUST GOING AND REMINDING SEROFLO TO OUR DOCTORS.BUT AFTER START PROGRAMME WE ARE DISCUSSING ABOUT CONCEPT AND EXCEL STUDIES.THIS IS MAKING DIFFERENCE IN OUR WORKING AND WE ARE GETTING GOOD SUPPOTRT FROM DOCTORS.
after the start i am more confident about our prime brand seroflo.i have started to call the drs to break my msl.now i have started strenth wise promotion of seroflo accordingly & i am getting good response in terms of business also.
nitin srivastava
territory manager
gorakhpur
ONE OF MY DOCTOR(DR. NIRAJ MISHRA) WHO WAS A GOOD PESCRIBER OF ESIFLO ROTACAPS AND HE ALWAYS TOLD ME THAT YOU SHOULD NOT PROMOTE YOUR SEROFLO TO ME BECAUSE I AM PESCRIBING ESIFLO. SO I HAVE INTRODUCED MY NEW DEVICE “REVOLISER” TO HIM AND HE CAREFULLY WATCHED MY PRESENTATION. AT THE TIME OF COMPARISION REVOLISER WITH LUPIHALER I HAVE TOLD HIM THAT DOCTOR I AM SHOWING YOU THE QUALITY OF OUR ROTACAPS HOW ITS MENTAINING THE DOSE UNIFORMITY. DOSE YOU ESIFLO COMPANY SHOW ANY KIND OF PRESENTAION TO PROVE THEIR QUALITY, NO DOCTOR BECAUSE THE ONLY COMPANY WHICH CAN GO THROUGH THESE QUALITY MENTAINANCE TEST AND THAT IS CIPLA. THERE IS NO PROVE THAT YOUR PATIENT IS TAKING 250mcg OF FLUTICASONE WHEN HE IS TAKING ESIFLO-250T/CS. BUT WE CAN GIVE THAT MUCH OF ASSURANS WITH OUR SEROFLO. ANY TIME YOUR ASTHMA PATIENT WILL INHALE THE SEROFLO R/CS, HE WILL GET THE EQUAL AND EXACT AMOUNT OF FLUTICASONE AND SALMETEROL.
NOW THAT DOCTOR IS PESCRIBING MY SEROFLO AND ALSO TIOVA TO HIS ASTHMA AND COPD PATIENT WITH REVOLISER.
From - Rupesh joshi, jalgoan
START refresher really changed my seroflo promotion in clinic.And i find the GOAL study disscussion made the change in drs.prescriptin.and START has charged me up alsoand like that only i mcarring the mission 1 crore.amd given the good growth to seroflo group till february till january..im the most seroflo seller in aurangabad region...
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